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NEON LEGACY

ART DIRECTION, SOCIAL MEDIA, BRANDHUB, GRAPHIC DESIGN

After 24 years and 20 Grand Slam titles, Roger Federer, one of the greatest tennis players of all time, is ending his career. Federer has achieved everything in sport. Now it's time to give something back.

 

 

Together with Mercedes-Benz, the platform: NEON LEGACY was created. Under the motto “Giving Back”, long-term projects are to be pushed forward to make the sport of tennis more accessible. In the first step, a neon yellow Mercedes-AMG GT will be auctioned at Sotheby’s. The proceeds will be used to support the renovation of local tennis courts.

As a teaser for the platform, we are creating an audio-visual experience in a film that honors Federer's career and presents the unique car.

 

Client: Mercedes-Benz 

 

Agency: antoni Berlin

Executive Creative Director : Malte Bülskämper

Creative Director: Damon Aval

Art Director: Tamara Srdic

Agency Producer: Meike Kornrumpf / Moritz Sülz

Agency Consultant: Moritz Buchholz

 

Production: BWGTBLD GmbH

Executive Producer: Sebastian Cordes

Producer: Greta Müller

Production Coordinator: Anna Ledebur

 

Director: Anton Tammi @antontammi

Assistent Director: Kirmo Manninen

DOP : Niklas Johansson

1st AD: Fabian Niklaus

Gaffer: Christoph Eser

Key Grip: Nik Delley

Art Director: Merin Ortner, Robin Fessel

 

Styling: Philipp Junker

MakeUp & Hair: Rachel Brady, Nathanael

VTR: Denis Spycher

DIT: Daniel Keller

 

Sound & Music: Kraatz Studios

Post Producer: Dorothe Preut, Victor Del Castillo

Editor: Michael Weicker / SEC Studio

Additional Editor: Chris Zimmermann / Vigdis Erla

 

Post-House / Online: beEpic (Martin Herzberg)

Set Supervisor: Jan Hübel (BeEpic)

Colorist: Joakim Rissveds

3D Animation: Oscar Böckerman

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