Never done playing
ART DIRECTION, CONCEPT/IDEA, PROMO PRINT & SOCIAL MEDIA
For the "Never Done Playing" Campaign for Kids, Nike and Zalando initiated an event for children aged 5-12 years which happened on October 1st at E-Werk, Berlin.
Big words require big actions. So why not make everything extreme, right? A large scale playful experience where kids and parents stay active together through sport and games. The "Nike Cloudland" was born, an event produced by La Boom.
Client: Nike, Zalando, LÅ BOOM
Production (Germany): Stink Berlin
Production (Prague): Stinkfilms
Director: Agnes Lloyd Platt
DOP: Jack Exton
Executive Producers: Divina Kuan, Jamina Stärke, Bhaarti Narain, Veronika Jelšíkowá
VFX: Dried Mango Studio
Illustration and 3D Design: Vicente Garcia Morillo, Sarah Ann Banks
Event Agency: LÅ BOOM
Creative Director: Damon Aval
Art Director: Tamara Srdic
Location: E-Werk