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Never done playing

ART DIRECTION, CONCEPT/IDEA, PROMO PRINT & SOCIAL MEDIA 

For the "Never Done Playing" Campaign for Kids, Nike and Zalando initiated an event for children aged 5-12 years which happened on October 1st at E-Werk, Berlin.

 

Big words require big actions. So why not make everything extreme, right? A large scale playful experience where kids and parents stay active together through sport and games. The "Nike Cloudland" was born, an event produced by La Boom.

 

 

 

Client: Nike, Zalando, LÅ BOOM
Produ
ction (Germany): Stink Berlin
Production (Prague): Stinkfilms
Director: Agnes Lloyd Platt
DOP: Jack Exton
Executive Producers: Divina Kuan, Jamina Stärke, Bhaarti Narain, ​​Veronika Jelšíkowá
VFX: Dried Mango Studio

Illustration and 3D Design: Vicente Garcia Morillo, Sarah Ann Banks

Event Agency: LÅ BOOM

Creative Director: Damon Aval

Art Director: Tamara Srdic

Location: E-Werk

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